Cultivating Common Ground
It is time for the agriculture industry to speak with one voice, communicating messages that directly benefit us all, collectively and individually. By leveraging your investment with others in the industry we can achieve far greater results. We will reach large audiences, more often, and with a more consistent message — keys to raising awareness and motivating action. Our future depends on it.
In a day and age where people forget that milk comes from cows and fruits and vegetables aren’t grown at the grocery store, it’s more important than ever to engage Oregonians about where their food and fiber come from.
We are taking a three-tier approach to reach out and connect with our urban neighbors through the Cultivating Common Ground initiative:
- Adopt a Farmer
- Road Crop Identification Signs
- Multimedia Campaign: TV advertisement (“I am Oregon Agriculture”) & consumer website/blog (oregonfresh.net)
Through these efforts, we are spreading the message to more Oregonians that agriculture is rooted, green and vital.