Agri-Tourism Workbook

The Agri-Tourism Workbook is a great resource for those that want to start or strengthen an Agri-Tourism business.

You can view the Agri-tourism Workbook online, or order a copy from ABC.

Member Cost:	$10 per copy
Non-Member Cost:	$15 per copy

Agri-Tourism Workbook 
(view the entire document)
Note: this is a large file and may take several minutes or more to download.

View by Sections or Individual Topics

Special Thanks
Introduction:  Travel Oregon's Agriculture

Section I - Identifying Options and Evaluating Your Farm and Ranch

a. Introduction: Identifying Options (1-8)

1. What is Agri-Tourism?

2. Recreational Possibilities

3. Inventory Checklist

4. What is Known About the Outdoor Recreation Industry

5. Why People Vacation

6. Assessing Your Preferences, Options & Goals

7. Farm/Ranch Recreation Map

8. Property Management and Public Access

b.  How To Proceed

Section II - Legal Considerations, Licenses, Permits and Regulations 

a. Zoning — What is and isn’t Allowed    

b. License and Permits (1-12)

1. Business Registration and Licensing
2. Employing Other People  
3. Workers’ Compensation
4. Weights & Measures
5. Building Code  
6. Liquor Licenses
7. Food Preparation and Dining
8. Direct Marketing of Produce or Processed Foods   
9. Well Water 
10. Drinking Water   
11. Special Permits on Public Land Use
12. Non-traditional Livestock

c. Liability & Insurance Considerations 

d. Barriers and Access Considerations  

e. Conservation Reserve Program Usage

Section III - Financial Considerations and Business Plan

a.  Creating a Business Plan

b.  Financing Your Enterprise

Section IV - Marketing Your Enterprise

1. Developing a Marketing Plan 

2. Adding Value

3. Tips for Building Marketing and Community Partnerships

4. Top Marketing Ideas

5. Website Development

6. Tourist Directional Signs 

7. Other Sign Programs 

8. Conclusion

Appendix

1. Bed & Breakfast 

2. Culinary Tourism

3. Fee-Hunting & Fishing

4. Educational Events

5. Farmers Markets