Category: President’s Journal (page 1 of 2)

Many Hands Make Light Work

By Pamela Lucht

What are you reading these days? Does anyone else miss the days when someone might just send a newspaper clipping they thought you might find special?

These days it seems like there’s an unending pile of newspaper articles, magazine or journal pieces, online blogs or shared links to check out. In spite of the overwhelming number of things to read, I try to carve out some time to catch up every now and then.

So, here’s another recommendation to add to your “pile”! It is from the April issue of Costco’s member magazine, and was the cover story nonetheless: “Food 2.0: When Technology and Farming Converge.” Now, since Costco’s membership magazine aims for audience of suburban consumers, the technology at the four farms and greenhouses in the article might not be revolutionary for someone familiar with agriculture embracing technology. Even so, it was still worthwhile! I got to see how another business was handling the questions people have about their food.

For most of the people I know, life can get pretty busy between balancing business with family and “extracurriculars” whether that looks like hobbies, outdoor activities, or volunteer service. We don’t always have time to look around to see what else is going on around us.

We can miss out on a lot of things when we’re trying to get by day-to-day!

If it seems like we don’t have enough time and attention to spare for hearing other people’s stories, maybe it’s time to look at it a different way: if we listen to what other people are thinking and doing, we might find that we aren’t so alone in our shared mission and values.

Have you ever heard that old saying, “Many hands make light work”?

Telling stories can be a lot of work, and it can feel overwhelming to imagine that you or your family should add “Tell the story of farming in America!” to the to-do list that never seems to end around your farm or ranch. We hear all the time how consumers need to hear more about the people behind the food, but sometimes it isn’t too clear how we can accomplish that.

Well, for one, take five minutes while you’re enjoying your coffee in the morning or that half-sandwich you saved for later, and pull up that newspaper article, magazine piece, or website you’ve been meaning to read over. Allow yourself a moment to find the other hands out there that are making the work of agricultural outreach a little lighter already.

Now that you realize you don’t have to tell the story of all agriculture in America, or even all of Oregon, I don’t want you to feel discouraged that someone beat you to the punch or just relieved that maybe your voice isn’t needed now. Your own story is valuable to Oregon agriculture, and I hope you’ll read Mallory Phelan’s Executive Notes: Social Media Can Be A Team Effort to learn about how Oregon Aglink wants to help you do just that.

As the current president of Oregon Aglink, I hope I’ll get a chance to meet more of you and hear the stories that show the hard-working and innovative spirit of agriculture in Oregon!

Investing in the Future

President’s Journal

By Pamela Lucht

Watch out, my millennial is taking over!  Wink, wink!

My husband Neal and I are in the beginning stages of turning over the business to our daughter Lauren. You would think that with only one child the process would be streamlined. I’ve always been a person to embrace new experiences but coming to grips with how quickly things move has been challenging for me lately.

For me, it has been critical to remain positive by asking myself not what is best for me now, but what is best for the future. How can we support and shape our daughter into the business partner that we need?

Neal and I agreed that investing in our daughter’s personal and professional development would be key, and Lauren graduated from the pioneer class of REAL Oregon on March 8.

REAL is a Resource Education and Agricultural Leadership program that promotes leadership and service to people in our agricultural and natural resource industries. During the five month program we have watched her step into new leadership roles in the company with confidence. It also kept her busy and slowed her down just a bit, for which Neal and I were grateful.

Investing in the future of Oregon Aglink is also something I am passionate about. We must embrace change to remain relevant and worthwhile to our membership.

A change in venue for Denim and Diamonds is one new thing in store this year, and the board is looking to add valuable services for members, such as social media support. Our Adopt a Farmer program is also aiming to expand its reach to our Eastern and Coastal regions of Oregon.  Most importantly, I hope that you feel welcome and continue to share your ideas to shape Aglink into a valuable resource for its membership and the agricultural community.

It is a year for growth! With new Executive Director, Mallory Phelan, comes a new perspective and new energy, and I hope to bring a spirit of support and collaboration to the endeavor.

Stay tuned for an exciting year of innovation!

Why We Farm

It’s been a wet and slow start to the season here in Oregon. I’m sure by the time you read this article the memories of our record slow start will be forgotten. So with the objective of saving time I constructed a brief “multi-media” journal for this issue. (Less typing – more pictures and even a video)

Step one before reading this article: open your computer or phone internet connection and do a Google search for “start with why video.”  The video in question is a TEDX talk by author Simon Sinek.

At the beginning of 2016 I was working for an ag tech start-up company and collaborating with an international team on a project to clearly define the company’s marketing message and value proposition.  We sifted through multiple exercises to define the who, what, when, where, how and how much.  Ultimately the project produced the desired outcome.  During my research and gleaning ideas from the all-knowing internet I came across the video “Start with Why”.

It was apparent to me that the team had answered all the key questions except WHY.  Although not a necessity to market your company, the gentleman in the video demonstrates how WHY creates focused meaning within an organization and connections with its customers.

Inspiring urban Oregonians to have an enlightened perspective of Oregon agriculture is a monumental challenge.  Outreach programs like Adopt a Famer have created action through open-minded early-adopters, but we can accomplish even more.  Oregon agriculture and the Aglink membership are made up of diverse businesses and individuals.  Some know their WHY and other may struggle to define it.  Finding ways to distil Oregon Aglink’s collective WHY can be the catalyst to bridging the gap with the HOW of our Cultivating Common Ground initiative.

Some producers may farm and ranch for pride, others for the lifestyle and maybe some just simply because their parents and grandparents did.  Think how strong our collective messages would be if we could connect to consumers with inspiring statements of WHY we farm!

Welcome to 2017

As I begin this year as President of Oregon Aglink, I’d like to thank the membership, board, and executive director for the privilege to serve the agricultural community in this role. My overarching goal for the year is to learn as much as possible about the risks and opportunities farmers are faced with and find ways to help weave them into the educational and communication platform that is Oregon Aglink.

As producers, we’ve all seen the change in perception that the 98% of society has about the 2% that is engaged in agriculture. Change is familiar territory to ag producers, and their ability to identify and capitalize on it demonstrates our resilience and ingenuity. We’ve all dealt with change in the form of regulation or marketing dynamics of our crops. Many of these changes have a concrete and straight forward cause and effect.

A good example of change that I’ve seen over the decades is associated with one of my favorite events growing up on the family farm in the Willamette Valley. When harvest was winding down and the seed was in the barn, the excitement of field burning was in the air… literally. Getting the word from the local fire chief that burning one of your fields was a go set into motion people and equipment that transformed fields with tons of hay and chaff to a clean black slate to begin again with next year’s crop. The cultural practice had significant benefits to the crop and farmer.

The side effect of burning was obviously a temporary compromise of air quality due to the smoke it generated. My guess is that this side effect was perceived as a negative among valley residents who had no connection to farming. The fate of field burning was sealed on August 3rd, 1988 when a tragic fatal automobile accident occurred on Interstate 5 due to smoke and the lack of visibility. The state regulated field burning by phasing out the practice.

This left growers, industry professionals, and academics the challenge of finding new ways to replicate the agronomic value of field burning. Through research, trial work and good old farmer ingenuity, seed producers solved the challenge dealt to them by this regulated change. The challenge was clear and apparent. Farmers are great at solving these types of concrete problems with pragmatic science and economic discipline. Someone throws up a hurdle and we see it and react.

Fast forward 30 years and think about the risks and opportunities that exist for farmers today. What would happen in today’s society if the tragic events of August 3rd, 1988 happened today. How would our chosen profession be viewed and perceived? I’ve always held the belief that farming is a noble profession. Not every person classified as the 98% has the same reverence for the profession that provides the food and fiber that sustains them. Oregon Aglink serves as an organization to close the gap on any misperceptions. It’s here to communicate and educate what, how, and why we farm.

I highlighted field burning because, in my mind, it was a great example of reacting to a clearly defined risk and challenge. It’s a great testament to the industry’s problem solving abilities. Now it’s the time where I toss you some food for thought. Is our industry great at proactively innovating when risks and change are continuous, unclear, fragmented, and subtle? How good are we owning and promoting the realities of farming to our non-farming members of society? Is our radar up to identify these subtle and progressive changes and meet them with a mind-set of proactive innovation?

Traditional thoughts of what innovation looks like might take the shape of what happened in reaction to field burning’s exit: a clear and timely change-management to a challenge. I’d like to raise the awareness that some of today’s risks to agriculture require a constant, long-term mind-set of innovation. The innovators on the front line of our industry today that are communicating, educating and bolstering positive perceptions aren’t university stalwarts with PhDs but strong voices such as Brenda Frketich @NuttyGrass, Shelly Boshart @BoshartDavisAg, Marie Bowers @MarieB41, Molly McCargar @FarmerMolly9, Robert Saik @rsaik, Oregon Farm Bureau @OreFarmBureau and Oregon Aglink @oregonaglink.

Innovate every day! It’s a new year and a changing world.

 

 

 

 

Jeff Freeman, Oregon Aglink President

Courtesy of the Media Circus

I am entering 2017 with a bit of apprehension and dismay, courtesy of the media circus that our election year produced.  The whole election fiasco wore me out.  There was nowhere to run and hide from pre- or post-election polls, opinions, and results.   To top it off, we had to hear about the countless number of protests happening, whether they had anything to do with the election choice or were a random march disputing the rights of the oppressed.

I would like to put all of the malicious actions, the he said/she said rhetoric, and the excuses behind. Instead, let’s focus on having more respect for others and their beliefs, cultures, and ages. All three of those played a key role in the election and what happened afterwards.  Although the presidential race was far from predictable, there were moments of sheer clarity. Apparently, we have entered a new era of generational diversity and culture clashes.  The conflict is real. The largest generation is aging and taking their “Team Player” mindset and leaving the work force. At the same time, younger cohorts are trying to validate their own importance with a tech-savvy mentality and a push for obscure cultural changes.

As a parent, I see the limit-pushing and electronic-loving temperament in my kids, but what better way to witness age variance and character contrasts than within our own family businesses?  I, for one, work with my parents from the “Traditionalist” generation, our long-time employees from the “Boomer” and “Generation X” eras, and just a few “Y” (Millennials) who round out our staff.   These four generations cover seventy-six years of knowledge and experience, each with their own strengths and weaknesses, and each aging just the same.

Now that I’m in the Boomer category and no longer just the bosses’ daughter, I’m in denial that my “out on a limb” attitude has curved more towards the “better safe than sorry” territory. A few years ago, my sense of invincibility would allow me to gravitate to the scariest ride at the fair, to crawl onto a roof to stage the best Christmas light display, or to look risk straight in the eye and know that—no matter how this turns out—there would be someone to pick up the pieces.  Now, instead of jumping first and asking questions later, I’ve become more concerned about the bigger picture: is my choice going to affect someone else?

It’s crazy business becoming responsible, and it is quite clear that everyone does it on their own time. Maybe, though, that mix of generations and sensibilities is a good thing.  Being president of this fine organization has challenged me to think out of the box and to step out of my comfort zone to try something new.  The Oregon Aglink Board and the wonderful staff is made up of very progressive and knowledgeable people all stemming from different generations;  I see this and am excited for a coming year that promises to be one hell of a ride.

 

 

 

Lori Pavlicek, President

 

Social Media Madness

Lori PavlicekI struggled with what direction I wanted to go for this column.  I was passionate about many things taking place currently, but I didn’t know if I could comment without pushing an opinion.  On the other hand, SEX is something people like to think about, talk about, and act on, but is too broad to write about (I probably would give inaccurate terminology anyway). Last but not least, I still don’t want to head into any political arena with anyone, but politics did come into play when I finally chose to write about “social media,” how it affects our industry, and what we can do to improve what is being said.

“Social media” is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat, to name a few. I, personally, have procrastinated up until last year from getting into the social media scene and slowly tackled the Instagram, Facebook, and most recently LinkedIn.  I had to enlist the aid of my 12-year-old daughter to get started on this endeavor and discovered that once you get signed up and ready, you are thrown into a whole new world. For instance, many organizations choose not to use “snail mail” anymore, so they send information to the members of the organization via one nice Facebook post. The most recent negative aspect of Facebook is the political crap (oops! did I say that?) that is being tossed around.

I enjoy Instagram, which is mostly pictures and short blurbs; it is more like seeing a picture book than reading a novel.  Instagram used to be the “spy on your child” media of choice, but according to my now 13 year old, Snapchat is the teen favorite way to drive your parents over the edge route. With Snapchat, your little darling can send a picture and/or text and once the recipient receives it, it lasts 10 seconds; I can’t even get focused to see a post in that amount of time.

Along with Instagram, Twitter is also taking the teens and young adults by storm. Your media whiz can post something and all their followers can get sucked into what has been said.  This age demographic takes in and spits out more information faster than any previous generation.

All of these forms of social media are all ways to communicate with your peers or anyone willing to listen.  The beauty of social media is the ability to spread information and get it into the hands that need it. At the same time, not everything you see and read on the internet is the truth. Unfortunately, the negative media is what people view first and react to.  Social media is how people form their opinions, so we want to help them form positive ones on issues we, as farmers, face.  Everything you post creates attention and how you interact with information shared generates a bigger footprint on line for that topic. Simply put, the more positive information being tossed around over the World Wide Web, the more people will gravitate towards a progressive view.

So, get on board and go out into the shared vortex of social media and convince your “friends” that Farming is Sexy and that we are doing the right things on our farms and ranches.  Post photos of happy cows, goats, and sheep basking in the sun.  Crops such as fruit, nuts, berries and vegetables make for great conversations, along with pics of the kids getting physical around the farm.  For those who are born with the gift of gab, “blogging” is an exceptional way to chat and give facts on certain subjects that others have no clue about.

Someone always cares what is being said: make an impression.

Lori's Signature

 

 

 

Lori Pavlicek, President

Happy Birthday, Oregon Aglink!

Lori PavlicekIt is time to applaud one of the best organizations dedicated to growing agriculture in Oregon. Fift years in the making, Oregon Aglink began as the Agri-Business Council of Oregon, and has become the bridge between urban and rural Oregonians. Even though the term “agribusiness” worked, it didn’t describe who we are or what we want to achieve. Aglink is more defined, shares specific goals and ways to accomplish those goals with our members. Turning 50 is not easy, coming from someone who has been 49 for three years, but we plan to celebrate agriculture’s past, present, and future the best way we can…by throwing a party.

Who doesn’t enjoy cutting loose? I love throwing on a pair of boots and kicking up my heals and this “shindig” has got some real potential to be a barn burner, a figure of speech considering Victor Point Farms in Silverton has offered up their beautiful grass seed farm and straw shed to host!  Even though it is an over 21 event, the presence of farm families, ag businesses, and folks who just want to celebrate agriculture is always appreciated and a welcome sight. In addition to good food, libation, and mingling with people from all around the state, we can expect an extra helping of some down home music from local boy and Nashville recording artist, Ben Rue.

The Board of Directors wants to encourage members from all over Oregon to join us in our celebration. We periodically hold meetings in different parts of the state, such as a recent meeting we held in Baker City. With my youngest in tow, we saw beautiful fields and mountain ranges made up of shades of green, gold, blue, and brown. It was like a living quilt spread out over miles and miles of terrain. The farms and ranches encompass large swaths of land with small and larger cities dotted throughout. It truly was an enjoyable adventure. My daughter had no idea we could drive so far and still remain in Oregon, but she really enjoyed the small towns and found that each one had a different story to tell, along with a Starbucks or Dutch Brothers. I encourage everyone to take the time, and a road trip, to see what our Eastern, Central, and Southern Oregon neighbors have to offer.

In addition to seeing the beautiful countryside we met locals that shared our vision and desire to introduce our industry to the next generation of urban consumers. We are fortunate to belong to such a well preserved agricultural support group such as Oregon Aglink. It reminds us that we have come a long way in defending our way of life through education and promotion. While most people are several generations removed from the farm, you still come across many urbanites who have relatives on the farm, or have some attachment to a farm or ranch. We come across this many times with the Adopt a Farmer program when a teacher, parent, or chaperone hears or sees something that triggers a fond memory or previous experience. That memory becomes the link to their past and a better awareness of the present, just as the middle school students in the program are creating their own connection to their food and fiber.

Hopefully, you and yours will stop in and partake with family and friends from across Oregon on August 20th at Victor Point Farms to celebrate with us. Tickets must be bought ahead of time and can be purchased here or by calling 503-595-9121. Let’s honor the past 50 years and get a good start on the next!

Lori's Signature

 

 

 

Lori Pavlicek, President

 

A Subject That Has More Teeth Than Less

Lori PavlicekAs I’m sitting in an airport pondering what direction I want to take my first editorial with the newly minted Oregon Aglink, I’m overhearing people complain about their overbooked and delayed flights, seating that is too tight, and the lively debate about the Presidential race.  I would be a fool to take on the pros and cons of the election, and that topic definitely doesn’t fall under the “Warm and Fuzzy” category, but the airline complaints stem from the fact that more people are traveling and there are fewer flights to get them where they need to go. Sadly, it isn’t going to get any better.

With my first column I want to focus on a more positive, quality verses quantity, subject. Something true Oregonians would understand.  As I mull this thought around, I start to think about the number of people moving into Oregon.  Why wouldn’t they? We don’t get hit with devastating fluctuations in weather or natural catastrophes on a regular basis. Despite the drought of 2015, we still have plenty of water in most places, which leads to all sorts of great outdoor opportunities and a great farming environment. People are drawn to our rural charm. Our state has a lot going for it.  But, Oregon isn’t the only state with population growth; data shows we will be expected to feed more than 9 billion people by 2050. That’s only 34 years from now!

This topic has teeth, especially looking at it from a producer’s point of view.  How do we plan to accomplish this feat of producing enough food and fiber with limited availability of land, water, plant protectants, and having to work under constant scrutiny and constraints?  Granted, technology will play a major role, but we as business owners have to work on our image. Perception is reality, and right now our perceived perception to the public is mixed at best. Working with the Adopt a Farmer program has opened my eyes to the fact we have a long ways to go.  The good news, though, is that whether it’s our Adopt a Farmer program, or FFA and Ag in the Classroom, we are hitting the very ages we need to engage.  These grass roots efforts have an easy story to tell if we get behind them with our financial and intellectual support.  We need to enlighten the naïve and misinformed.  Remember, there is going to be more and more of the misinformed as the years go by, so we have to start now.

Organizations such as Oregon Aglink, the Oregon Farm Bureau, Oregon Women for Ag, or any of the other hard working organizations that dedicate their time to getting our voice heard, are here to serve you. Help us help you!

As you know, it will be an uphill battle for the Natural Resource Industry and for anyone dedicated to creating food and fiber, to gain a foothold.  Thirty-four years is not that long so we need to start the pendulum swinging our direction.

In spite of the microscope we live under, I’m optimistic for the future of agriculture.  I see progress being made in technology, and in the classroom.   Oregon Aglink is working hard at “cultivating common ground” between farmers and the urban consumer, along with putting a face on the family farm.  We represent a pretty cool industry. That is something to smile about.  🙂

Lori's Signature

 

 

 

Lori Pavlicek, 4B Farms

Keeping Pace with a Changing World

OLYMPUS DIGITAL CAMERAI’m a BIG Chicago Cubs fan. For those who don’t know much about them, they are the loveable losers of Major League Baseball. The history of the Cubs rivals few others in professional sports. Wrigley Field celebrated its 100th anniversary in 2014, and I got to visit the iconic field for the first time that same year. Wrigley hasn’t changed much at all in the past 100 years, some minor upgrades, but the walls of the Friendly Confines have remained much the same. At the end of the season in 2014, they began remodeling those historic walls, much to the dismay of die-hard Cubs fans. The new owners had decided it was time for a facelift, they needed something to attract new players and fans with the hopes of finding the right formula for a winning team. Folks in Chicago’s North Side were NOT happy, resisting it in many ways. You just can’t mess with the nostalgia and history of Wrigley Field.

Yet, as fans entered the stadium this spring and as the season went on, die-hard fans, many of them generational season ticket holders, warmed up to the change and began to embrace it. It also helped that the team had a great season, making it to the October playoffs. The Cubs won their first EVER division pennant at home. It took over 100 years of baseball for this new historical event to occur, and it happened within the NEW walls of the Friendly Confines. The second phase of Wrigley’s upgrade began at the end of the 2015 season, and fans couldn’t be more excited. They realized the change isn’t drastic, the Cubs and its history will still remain, all while moving the team forward to the future. (It’s just too bad that Doc didn’t get his prediction right in “Back to the Future,” maybe he meant Cubs win in 2016!)

What’s my point you ask? How does this pertain to ABC? Well friends, in November I had the privilege of announcing a new change for our organization. After 50 years as The Agri-Business Council of Oregon, we will now be doing business as Oregon Aglink! Why the change? As the Agri-Business Council of Oregon has continued its mission – through Road Crop Signs, television and web campaigns, and our most popular Adopt a Farmer program – one thing has become clear. The term Agri-Business raises eyebrows, and creates confusion and misconceptions among many who are unfamiliar with the term and the industry. Agri-Business Council of Oregon is still who we are and, while our history as an organization is rich and full of nostalgia, it’s time for a facelift and a bit of an update. We need to keep pace with our ever-changing world. Our priorities and our mission will continue to be the same. The only change will be our new name and logo. It is our hope that these changes will help us continue our efforts to unite all of Oregon agriculture and positively connect with our urban neighbors.

Change is challenging, those with long history often have the hardest time adjusting, and that’s OK. While it may be difficult at first for the diehard fans, it’s what’s important and necessary to attract new players and grow our support across the state, in both our urban and rural communities. We appreciate all of our members, and we hope that you will continue to support us in the years to come. So join us, embrace the change and let’s all help keep Oregon Rooted, Green and Vital!!

Molly McCargar's Signature - Cropped

 

 

 

 

Molly McCarger, Pearmine Farms

Oregon Agriculture: The “WHY” Approach

OLYMPUS DIGITAL CAMERAHere I go again, my homework is due and I’ve procrastinated once again. As ABC’s president, I am only asked to write four simple stories and so far I am 0 for 3 on turning in my homework early or on time. Maybe the next time I’ll do better? Feels like the story of my life. I find it appropriate to mention my homework tardiness given the start of fall, a new school year, and my lack of motivation and inspiration after a very LONG, HOT and DRY summer. Yet, as I watch and listen to the excitement my kids have for school (it’ll wear off by Thanksgiving I’m sure) I’m slowly becoming inspired and motivated once again.

Their endless possibilities for life, the eagerness to learn and to then think they know everything, only to realize there’s more to be taught and people to be inspired by. Who will they look up to, and see inspiration from? I secretly, ok maybe not so secretly, hope to inspire my girls. They are potentially the next generation of family farmers. Memories of my own school days flood back, and honestly I just hope I can teach them why to turn in homework EARLY! Life is all connected through possibilities, leadership, learning and inspiration, and through ABC, I believe we are working hard to accomplish this each day.

There is a theory that great leaders have a different approach to inspiring. They allow us to see what lies within us, not behind us or before us. They don’t need to be rich, well-educated, or have all of the resources available to them. As a matter of fact, you can have none of these and be a great leader. It’s the WHAT and WHY which are important and the order of how we receive this information from them. Think about this too, what’s our purpose, our cause and belief? We get folks to join us because they believe in what we believe. Let’s test this theory out briefly.

I believe Oregon has the best agricultural community in the world. We produce the highest quality products in the most efficient, sustainable, safest and reliable way. Oregon agriculture is incomparable to anything around the world. Oregon producers are willing to step up and help fill the need to feed hungry communities by donating extra or additional acres of produce to the food bank networks. We love our lifestyle, what we do; who we help and take pride in producing the best that Oregon agriculture has to offer. This makes you feel pretty good about Oregon Ag, doesn’t it? This is WHY people want to buy into and believe in what we do.

The WHAT approach could look a little like this: Farmers and ranchers produce over 250 different commodities grossing nearly $7 billion annually in Oregon agricultural products. We have approximately 35,000 farms and ranches in Oregon and approximately 140,000 jobs are connected to agriculture. All of these facts are great. This is the WHAT of what we do. But how does that really make you feel about Oregon agriculture? Does the cause or belief stand out? How about pride, does it show through in these numbers? Do they inspire you to want to rush out and buy local fruits and vegetables and add to the cause? Probably not.

We need to start thinking a bit differently about our approach to connecting the urban and rural populations. We need to stop telling them WHAT and HOW we do it and instead start with WHY we do it. Inspire them to believe in what we believe in. Perhaps if we took the approach and started with WHY we are and love Oregon agriculture, followed by HOW we do it, then maybe folks will understand the WHAT of it all.

With this model, those who are driven by WHY now have a cause, purpose or a belief and will join for themselves and their beliefs. As they believe in us and our stories, we will continue to succeed as an industry. Are you confused yet? Just remember the why. Why you fell in love with farming, why you stay awake at nights worried about the animals, why you worry about the weather, why you’re at work before dawn and come home after dark, why you get up each and every day hoping to inspire the next generation with your love for what you do.

There are three quotes I have heard repeatedly over my educational career.  They are from well-known, very different, yet all very influential, inspiring leaders. I hope they inspire you a little.

“Education is the most powerful weapon which you can use to change the world. “ –Nelson Mandela

“Learning is not a product of schooling but the lifelong attempt to acquire it.” –Albert Einstein

“Leadership and learning are indispensable to each other.” –John F. Kennedy

As students head back to school  for another year of learning, I would like to encourage you to also keep learning, to lead, to inspire, or be inspired.

For those participating in the Adopt a Farmer program or those who are sharing their farm in other ways, know you are all great leaders of our industry and are a key instrument to the success of keeping Oregon agriculture Rooted, Green and Vital.

Molly McCargar's Signature - Cropped

 

 

 

 

Molly McCargar

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