By Mitch Lies

Lori & BrotherAs U.S. citizens drift further from the farm, efforts to educate urban residents about the economic, environmental and social benefits of agriculture become more valuable. That is the sentiment of Lori Pavlicek, the new president of Oregon Aglink and self-described “fourth-generation farm girl from Mount Angel.”

As president, Pavlicek said she hopes to continue growing the organization’s signature programs, including Adopt a Farmer and the Road Crop Signs, in an effort to keep with Oregon Aglink’s aim to educate urban Oregonians about agriculture.

She singled out the Adopt a Farmer program as particularly important.

“Bringing farms to urban kids who don’t have any idea of what farming is about is an integral part of our organization, and extremely important,” Pavlicek said.

The Road Crop Signs program she said also is invaluable in keeping agriculture in front of urban residents.

“It makes people look out and realize, ‘Oh, we’re in an ag area. I wonder what they grow here,’” she said. “It helps get people thinking about agriculture and where it is being done.”

Pavlicek also singled out Denim & Diamonds as a key event she plans to focus on during her tenure, both because of its fund-raising capacity and because it serves as an opportunity to recognize individuals and organizations that have excelled in advocating agriculture to Oregonians. The 2016 awards dinner and auction is scheduled Friday, November 18 at the Oregon Convention Center.

Pavlicek comes by her advocacy for agriculture naturally. The mother of two grew up working the family’s farm, 4B Farms, Inc., and continues to do so today, serving as office manager. She co-owns the farm with her brother, Jeff Butsch, and parents, Jim and Donna Butsch. (Pavlicek’s husband, Derek, is from an agricultural community, but works for Daimler Trucks North America.)

Pavlicek holds a bachelor’s of science degree in business from George Fox College in Newberg, and she has experience in helping start and manage a yogurt store in Tualatin. She came back to the farm in 1988 when the former office manager left the position.

The diverse farm raises hops, garlic, grass seed, filberts, squash for seed, beans and corn, among other crops.

Pavlicek’s commitment to community goes beyond her advocacy for agriculture. She also is president of the Mount Angel Community Foundation and is secretary of the Providence-Benedictine Nursing Center Board.

Pavlicek also served eighteen years on the Mount Angel Oktoberfest Board of Directors, before taking over as president of the foundation in 2010.

“I believe in community involvement,” she said. “If you don’t support your community, than you can’t expect anyone else to.”

Pavlicek said she is attracted to Oregon Aglink because of its commitment to promote the business, education and social benefits of agriculture.

“Farmers can be too busy to get involved in the promotion of agriculture, so I took an interest in that early on,” Pavlicek said. “That is where I gravitated to.”

Pavlicek also likes that Oregon Aglink stays out of politics. “It doesn’t take sides, which I think is important,” she said. “It is all about awareness of where food and fiber comes from and educating urban residents about the state’s natural resources.”

Geoff Horning, executive director of Oregon Aglink said he is excited to have Pavlicek leading the organization.

“Lori is such a great listener. She is not the most vocal person in a meeting, because she’s busy listening to the various points of view,” Horning said. “When she does speak, however, everybody in the room pays attention, because they know she’s heard the conversation from every angle and is making an informed decision or recommendation.

“We’re excited to have her leading our association over the next year,” he said.

Pavlicek, meanwhile, said she is honored to be serving as president in this, the 50th year of the organization. “This year we will be celebrating Oregon Aglink, which has been 50 years in the making,” Pavlicek said. “I’m honored to be selected as president and look forward to serving the organization in the upcoming year and beyond.”