The “I am Oregon Agriculture” campaign started in 2013 as a way to highlight the fact that 98 percent of Oregon’s farms are family farms. Some family farms choose to incorporate or become LLCs for business reasons. Regardless of size and business methods, all are still family farms and all are Rooted. Green. Vital. to Oregon agriculture.
Filmed in partnership with KATU, Oregon Aglink’s first “I am Oregon Agriculture” ad ran on KATU in August 2013 and June 2014.
In the summer of 2014, ABC and KDRV (a KATU affiliate) partnered to film a Southern Oregon version of the ad focusing on Medford area farmers. This version ran on KDRV in Southern Oregon in September 2014 and May 2015.
At the end of each ad, a link directs viewers to our Oregon Fresh blog, where farmers and ranchers tell their “I am Oregon Agriculture” story. To add your story, contact Allison Cloo at 503-595-9121 x 103.